Lisa Haverty
Dr. Lisa Haverty is a trained cognitive scientist with expertise in how consumers perceive information through their senses, what gets their attention, how they learn, remember, and forget, and how they reason and make decisions.

She holds a B.A. in mathematics from Dartmouth College and a Ph.D. in cognitive science from Carnegie Mellon University. While working at a major ad agency Dr. Haverty perfected the art of applying science in the real-world, fast-paced setting of the advertising industry, and her proven techniques for analyzing creative work are invaluable to any campaign manager looking for quantifiable results.

Combined with her personable approach and clear communication skills, this scientific expertise has directly affected campaigns for many major brands.


Case Study Ocean Spray
Picture 1
This Ocean Spray spot was featured in The Wall Street Journal. Combined with Consumer Cognition target insights, changes based on CogScore Creative Testing propelled this ad to the #1 spot in brand recall (AdAge June 7, 2007).


Sample Client List
Fidelity
GlaxoSmithKline
Hershey's
Insight Research Group
Jack Daniel's
Lee Jeans
Miller Brewing Company
Ocean Spray
Progressive
RadioShack
Southern Comfort
TAG Body Spray
Tropicana
Volvo
Vonage
The Zyman Group