Read
the January 28, 2008 issue, where Dr. Haverty explains
the difference between good and bad SuperBowl ads.
This
article does a great job of describing the cognitive
pros and cons of humor in SuperBowl ads.
This piece does a great job of explaining the principles
behind CogScore.
Read
the Journal article on how cognitive science
transformed an Ocean Spray ad into the #1 recalled
spot according to AdAge.
Simple, practical applications of scientific findings can
transform the effectiveness of advertising without
sacrificing creativity.
Read and watch as Dr. Steve Blessing provides
commentary on SuperBowl advertising:
The
CogScore study from the
2007 Cognitive Science
Conference
proves that our model can accurately predict which ads will
get brand recall and which ads, though popular, don't
really work at all.