CogScore Creative Testing

Ever seen a funny and had no idea what it was for? We fix those.

It costs companies millions of dollars each year making ads that are "misattributed", or simply not attributed at all.

Consumers are notoriously unreliable predictors of their own purchase intent. But they're even worse at predicting their own brand recall.

The CogScore evaluation of creative executions draws on decades of scientific research. Cognitive analysis saves time and money by accurately predicting consumer responses before putting executions into testing or into market. Work can be adjusted for maximum effectiveness before being finalized.

CogScore Creative Testing is scientifically proven to predict brand recall with great accuracy. Save time and money with this proven alternative to focus groups and "quant" research. The scientifically-proven CogScore model is the only reliable way to ensure that consumers will remember your message and your brand name.