Dr. Lisa Haverty is a trained cognitive scientist with expertise in how consumers perceive information through their senses, what gets their attention, how they learn, remember, and forget, and how they reason and make decisions.
She holds a B.A. in mathematics from Dartmouth College and a Ph.D. in cognitive science from Carnegie Mellon University.
While working at a major ad agency Dr. Haverty perfected the art of applying science in the real-world, fast-paced setting of the advertising industry, and her proven techniques for analyzing creative work are invaluable to any campaign manager looking for quantifiable results.
Combined with her personable approach and clear communication skills, this scientific expertise has directly affected campaigns for several major brands.
To contact Dr. Haverty, please use this form.
She holds a B.A. in mathematics from Dartmouth College and a Ph.D. in cognitive science from Carnegie Mellon University.
While working at a major ad agency Dr. Haverty perfected the art of applying science in the real-world, fast-paced setting of the advertising industry, and her proven techniques for analyzing creative work are invaluable to any campaign manager looking for quantifiable results.
Combined with her personable approach and clear communication skills, this scientific expertise has directly affected campaigns for several major brands.
To contact Dr. Haverty, please use this form.